Paul Zuerker

It is the center of a cult. It promises healing from alienation. The solo exhibition is a world of self-experience. It is a mix of New Age, body-wellness shops and sci-fi. The exhibition is a research result on the theme “aliens”. It gives our everyday fluid life world a space for meditation and reflection.

THE CORPORATE CULT

The cult introduces itself in a writing at the beginning of the exhibition — it conveys values and visions. It writes its own story. A story of change, alienation, and the optimized rediscovery. Scientists and celebrities are quoted as testimonials.

THE CORPORATE DESIGN

COLOR

1 Neo mint is ultra-natural, technological, clinical and gender-neutral

RGB spectrum colors are diverse, fluid, digital

Material

Intensive haptics with wellness towels for purity, softness, corporeality — with latex as simulated naturalness 

Transparent plastic for touchscreen surfaces

FORM

The objects are geometric and serial. They associate constructive, mathematical, futuristic

MEDIA

The exhibition is an immersive experience. Media surfaces are played with generative media that show an organic-fluid digitality. Technologically relaxing music reacts to the videos in real time and changes the videos in a circle

THE WORLD

THE PRAYER

The meditation site.

 

It is a purity cult. With towels to practice on site. The television as a shrine. Its center freed from participation. People merge in experiencing the center.

THE OTHER

The digital nature.

 

Caspar David Friedrich’s nature is replaced by a digital entity. Fluid undulations put visitors into distance-less amazement. Some meditate. Others use their shadows as picturesque photo spots.

THE KNOWLEDGE

The thematic deep dive.

 

Via QR codes visitors are directed to a blog. Here they find videos, images and texts. Divided into four themes: “alien”, “media”, “body”, “cult”.

THE ROBES

The garb of the cult.

 

The slogans on the T-shirts are borrowed from internet alien cults. They relate to well-known codes from the UFO world like “i want to believe”. The T-shirts are available for purchase as “merge” products of the cult.

Humans aren’t real

I want to leave

I don’t believe in humans

THE ARTIFACTS

It´s objects of cult.

 

Archaic excretions from a rugged life. Furrows in wood filled with black latex. Mathematically constructed. Printed with computer-generated fluid flesh — coated with colored latex.