Paul Zuerker

WE ARE CRAFTED. 

WE BELIEVE THAT EVERYBODY CAN BE AN ARTIST. AND THAT EVERY SINGLE PERSON DESERVES THEIR OWN TOOL TO SHAPE THE WORLD.

Crafted was developed for the exhibition “PUNCH” on the theme of violence. CRAFTED is a company. The product: a customizable brass knuckle. Your own name is printed on it in mirror writing. WITH THE brass knuckle, the buyers BECOME ARTISTS. THEIR SCULPTURE: THE WORLD. WITH EVERY PUNCH THEY SET THEIR SIGNATURE.

LIFE IS ART.
YOUR THE SCULPTOR.

Some think god made the world. You just laugh — and make it yours. With your individual tool.

BE THE ARTWORK. OR THE
 ARTIST.

In life, you have to take a stand. Either you craft or you’re being crafted. Take your own life into your own hands. Don’t be a piece of art shaped by others. Be the piece of shit that shapes. Be the artist. Get your personal brass knuckles.

FOR THOSE WHO LOVE JEWELRY THAT SOUNDS BLING BLING.

IT´S CRAFTED.
SINCE 2009.

Founded in 2009, yet existing long before. Our origin lies in the moment when the first human picked up a stone and gave shape to the world. When a tree became an arrow. When wild creatures became pets and humankind the creator. This is our heritage. This is who we are.


CRAFTED POP-UP STORE

The exhibition takes the form of a pop-up store dedicated to the pre-order of a meticulously crafted brass knuckle, produced through refined 3D-printing techniques.

A Kettler sun lounger and its accompanying side table serve as a display, adorned with striking glass vessels that elevate the brass knuckle like a sculptural object.

Draped across the lounger is a towel bearing the word “violence”. Resting upon it, a kickboxer reclines between live performances, embodying the oscillation between exertion and repose that animates the space.